Synopsis: Chain manufacturer uses video to assure proper installation and maintenance

Challenge: Engineered roller chain is an effective means of power transmission. But, it needs to be installed properly and kept well maintained.

Background:
Diamond chain was used on the Wright brothers' first flying machine. Now, they are a major supplier of chain for power transmission and product conveying throughout manufacturing. IBT Media has produced extensive sales and training video programs for Diamond.

Production Values:
Chain works in a challenging environment, and getting close enough to photograph it in use provided a challenge. IBT Media overcame it with not only the training elements, but for an extensive portfolio of product presentations, as well.

Highlights:
Working chain in action. IBT Media created videos of each of the major varieties of chain in Diamond's extensive line. The installation and maintenance portion helps assure that the chain is used properly.

Results:
A complete package of chain videos for sales, marketing, training, product differentiation, trade shows, etc. The company and its sales and distribution organizations use them extensively.