Synopsis: Chemical company uses NFL Films style to catalyze employees

Challenge: Launch internal customer service initiative with drama and style.

Background:
IBT Media has completed many quality programs for Harcros over the years. When the company wanted to launch a new program for their employees, IBT Media was who they thought of first.

Production Values:
IBT Media shot this project in high definition and “over-cranked” the frame rate. This produced beautiful slow motion effects. By using the language, music, style and announcer of the highly-respected NFL Films, the intent was to develop organizational pride among the employees and emphasize the view of the company as a winning team.

Highlights:
Using the highly regarded CEO, who gives a coach-style inspirational speech and also featuring dramatic music to motivate, the video also shows how every department and every individual within the organization could and should participate.

Results:
Harcros management embraced the premise and fully endorsed the video concept. Throughout the multiple locations of the organization, employee buy-in has been good, has surpassed expectations and exceeded the success rate of earlier mobilizations to improve customer service.