Synopsis: Animal health leader uses humor for serious purposes

Challenge: Kick-off company United Way solicitation program.

Background:
Bayer Animal Health has a Shawnee, Kansas location that produces veterinary pharmaceuticals. Always active in civic affairs, the company wanted to get its work force involved in United Way's annual campaign.

Production Values:
IBT media provided the element of humor to the serious situation of charitable involvement. To do so, we shot a spoof of the classic movie Caddie Shack using Bayer employees.

Highlights:
Employees rose to the occasion and there were several star turns by people not previously recognized as humorous. Comedy worked for this organization, and the message was clearly understood.

Results:
The video was a big hit and well received. Sign-ups for the United Way campaign exceeded prior years.