Apr, 2010
"We have paid our debt in full with interest," GM’s CEO touted to uproarious cheers.  Kansas City’s Fairfax GM plant hosted the largest event in their company’s recent history.  Executives, Union Officers, and the Governor of Kansas gathered in a press conference before a stage in front of a curtain on the factory floor to announce that the icon American company is back from the brink.  Behind the curtain, IBT Media captured the event’s action.  The show was projected onto large screens inside the plant and tapped into a satellite truck for live broadcast nationwide. 

This 45-minute media circus took over a week to plan and coordinate.  Producer John Naughton of IBT Media said, "It was a grand scale, live production.  The variables were tremendous.  The historic moment was unfolding before our eyes.  Yeah, no pressure…  But we have such a great team, we were prepared and the whole thing rolled on without a hitch.  We were all literally "the man behind the curtain.""

IBT Media had a crew of 8 on the scene.  One camera was on a jib getting sweeping overhead shots of the crowd and the stage.  Another camera focused on the speakers at the microphone.  A third camera, hand-held, zipped in and out of the crowd, getting human interest shots.  Behind the curtain, expert sound technicians ensured quality audio, a technical director selected the best camera angles and a switcher operator sent the line feed to the tape decks and the satellite truck.  John did a quick on-site edit of the program and B-Roll to release to news stations all over the country.  Douglas Burton, who ran the main camera during the production, also authored and duplicated a stack of DVDs for GM to use for promotions.

Jan, 2010
Bonne Terre Mines Underwater Shoot for The History Channel

IBT Media was contracted by the History Channel for an Underwater Video shoot in one of the most demanding conditions, Underwater caves at depths to 100’ to shoot footage for the series “Life After People”. IBT shot the program with the Panasonic HVX200 High-Definition camera with a custom underwater housing.

The video was shot at the Bonne Terre Mines in southeast Missouri. This was the largest Lead Mine in the world active from the mid 1800’s and closed in 1960. When closed the pumps were turned off resulting in the mine flooding with crystal clear 58 degree spring water.

The result was spectacular High-Def underwater footage of a Locomotive, time shed, iron carts, mine tools and the original elevator shaft. This was completed in two one hour dives at depths to 100’. The IBT crew was lighting director Kevin Cloud and underwater videographer Gary Hense along with two safety divers and a guide. The program title is "Depths of Destruction" and aired on the History Channel March 9, 2010.

Dec, 2009
"We Are Westlake"

"We are Westlake," was shouted from near and far. This 45-minute internal communication video helped Westlake Hardware’s corporate management deliver an important message to its associates. The clever show begins reminiscent of Star Wars, then dissolves into a documentary from the future. A customer played by an actress goes through the isles, talking about how amazing this hardware store is now. Back in the current day, the CEO comes onto the scene and talks directly to the audience about the new business strategy for the future of the company. After the executives say the important stuff, the show continues with the associates hard at work in various store locations in the seven state region, occasionally looking into the camera saying, "We are Westlake."

It was an enormous project to coordinate, and IBT Media rocketed through. This was the first time Westlake has attempted such a communication and they were impressed with IBT Media’s creative tact and the effectiveness of the medium.

Shot in HD and mastered on Blue Ray Disc, the program was shown to all of Westlake’s associates in the same evening, just after the holidays, at AMC Theatres throughout the corporation’s area.

Nov, 2009
Loctite

In an on-going series of projects for Loctite, IBT Media has created a set of how-to videos and a marketing piece for their new products. The how-tos are short training segments that will be available to customers on the Loctite website. The cutting edge marketing piece completed by IBT Media at the same time shows Loctite products in action and explains the advantages of working with the reliable Loctite brand.

John Borden of Loctite said that the IBT Media team did a great job getting exactly what they were looking for, and looks forward to more projects with IBT Media in the future.

Oct, 2009
Selex Communications

IBT Media has a perfect three-point landing for the client: One, tell their story. Two, make it creative. Three, deliver on time. In October, the creative team soared through a last-minute marketing campaign for Selex, a company that makes navigational aid systems for airports all over the world. Selex was slated to present a company profile to market themselves to the corporate head at their annual meeting in a week.

“We scrambled, and delivered an awesome video to them in a week that normally would have taken a month,” said John Naughton, of IBT Media, who put in several 16 hour days in order to meet the deadline. And it was not just squeezed through super fast, but super creative. IBT Media’s standards are high.

The result? An impressive show and a happy client. In short, IBT Media is on time and on target.

Sep, 2009
Loctite/Mr. No Respect

He doesn’t get any respect and he doesn’t give any respect, but he certainly deserves it. Dave King’s triple-engine creation commands a great deal of attention in his tractor-pulling circuit. IBT Media travelled to Connecticut and up-state New York to capture this champion in action. The eye-catching marketing spot produced for Loctite demonstrates the many ways that their unique product keeps this monster in motion. The folks at Loctite were impressed with IBT Media’s professionalism and the awesome impact of the final piece.

Aug, 2009
Bearings Installation

If there was ever any doubt about the importance of proper installation, maintenance and lubrication of bearings in the world’s machines, then here’s what you need. This program will instruct you in the right way to care for your investment, demonstrating several methods of mounting, lubricating and removing bearings. In keeping with our decades’ long tradition of effective industrial communication, IBT Media hits the nail on the head with this production, the latest in the Installation and Maintenance series.

Jul, 2009
Perfect Output

What could be more perfect in today’s economy than a company saving 20% of its document printing costs? Sometimes not printing at all. Perfect Output is a document management solution that saves billions for Fortune 100 companies. They come in and streamline the whole process for large companies, keeping as much of their documents digital as possible, so they can save money. IBT Media tells the story of this unique enterprise and follows their process from start to finish on-location with one of their biggest clients. This marketing video was a big hit with Perfect Output and their clients.

Kevin Cloud, IBT Media’s business coordinator said “The team really pulled together to make this happen, overcoming enormous challenges, and the client walked away with an impressive marketing tool.”

May, 2009
Chamber of Commerce

IBT Media’s craft was in the public eye once again at The Greater Kansas City Chamber of Commerce’s Small Business Celebration in May.  For the 5th year in a row, IBT Media produced a video of the Top 10 Small Businesses and a montage of their staff in action, which played at the high-profile awards luncheon.  Each of the Top 10 received an award and recognition for excellence, and one of the businesses was selected for the coveted Mr. K Award, small business of the year. 

IBT Media captured the essence of these unique businesses through the stories the executives told.  The interviews were beautifully shot, concisely edited and superimposed over colorful spring flowers and gardens, keeping with the Chamber’s theme this year of Grow Your Business.  In tough economic times, it is even more important to keep focused.

March, 2009
Ordinary Men, Extraordinary Times

A higher calling calls for high-end video. Catholic Diocese of Kansas City - St. Joseph called on IBT Media to produce a 30 second commercial spot inviting men into the Priesthood. The spot is to be broadcast during prime time.

IBT Media Producer John Naughton met with Father Steve Cook, Vocation Director, and discussed the approach to the advertisement. “They wanted something that was dynamic, eye-catching and yet rich with the Catholic Traditions.” The first thing Naughton did was sketch out his ideas in the form of a storyboard. The artwork was detailed enough to give the clients a clear image of the proposed vision – and they liked it.

IBT Media’s videographer Douglas Burton beautifully shot scenes of ritual performed by new Priest Angelo Bartulica. Then the images were built into a story formed with striking effects to accentuate the mystic qualities of the rites. Powerful images and powerful music sometimes say more than words from a narrator, so it was decided to go without a voice over. The result is truly extraordinary.

Naughton said “This spot shows the Priesthood in a positive light, and expresses the great importance of the Vocation.”

December, 2008
Hub City Goes Spanish!

In the global economy, a key communication strategy is to speak to people in their own language. Two years after IBT Media produced a promotional video for Hub City of Aberdeen, South Dakota, the DVD has been expanded to reach Spanish-speaking markets.

Spanish audio tracks were added, giving viewers the option to choose between either English or Spanish. To achieve this, a narration was recorded to over-dub the video. Challenges were met under a tight deadline, and the finished DVD was shown at a Hub City meeting in Mexico in early December. Alton Vilhauer, Marketing Coordinator for Hub City, was pleased with the quick turn-around, and is confident the video will help introduce Hub City to Spanish-speaking audiences, "as we promote our capabilities to our new customers and prospects."

Wherever you are in the global economy, IBT Media speaks your language!

November, 2008
When an old guy takes on a bad guy, the result is most daring.

An armed robbery in Kansas City was interrupted by a Good Samaritan and the confrontation was caught on security camera. Tru-TV of Hollywood, California hired IBT Media to interview the hero and the police Detective assigned to the case.

The interviews were a challenge in two ways. First, lighting and set design had to be meticulously choreographed for the Tru-TV "look." The second challenge was to persuade natural story-telling by people not accustomed to being on camera. These challenges were expertly met by IBT Media’s crew.

Tru-TV’s producer said to John Naughton of IBT Media, "You did a very, very good job and everybody’s extremely happy with the results. And I hope that we get to work with you again soon."

Watch Tru-TV’s Most Shocking or Most Daring for the episode entitled Grandpa Gets Off a Shot. Their slogan is "Not Reality, Actuality!"

September, 2008
An eight hour drive and bland truck-stop meatloaf couldn’t slow down IBT Media! At a rock mine in Wisconsin (and you thought all they had is cheese!), we were told the secret to success is to take big rocks and make them into little rocks. Such a task requires heavy-duty conveyor belts and Flexco makes the cleaners that keep them running. Video is a useful training tool for the workers who must install the equipment. IBT Media is the full-package production company of choice.

Shooting the installation of a cleaner on a conveyor belt 67 feet in the air has its share of challenges. For instance, if a tool is forgotten, it’s a long way down the cat walk to get what you need. And of course, if you slip, you’re not gonna get a second chance. So we harnessed in our videographer and went to work creating the step-by-step instructional video. IBT Media hasn’t met a challenge that couldn’t be tackled.